Few days ago, while browsing through some business news articles on internet, an article titled “Savlon unveils ‘Savlon Swasth India Mission’ on Children’s Day” caught my attention. I was intrigued and read on further to know more. What I learnt was that Savlon India, an ITC personal care brand, has launched its Savlon Swasth India Mission programme to bring about behavioral change towards hand hygiene among children through engaging, interactive and fun educational initiatives in schools. Continue reading Kudos Savlon India for a plan well ‘chalked’ out!