Category Archives: Entrepreneurship

How My Mother And I Built Tingle Your Taste Buds To Share Her Traditional Recipes!

Note: This story was featured by Women’s Web on 10th May, 2023

A woman with nerves of steel and a heart of gold — this is my favourite line to describe my mother, with whom I run Tingle Your Taste Buds.

Every parent-child relationship has its own unique dynamics, but this gets more interesting when professional partnerships get into the equation. For the uninitiated, Mom and I run a cookery website called ‘Tingle Your Taste Buds’ which believes in making cooking simple for everyone without compromising on taste and flavour. This brand, which recently completed eleven years, took the shape of a venture over the years through collaborations, recipe books, and advertisements.

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7 Tips To Support Small Business Owners And Empower Them

#supportsmallbusinesses has become a widely used hashtag on social media over the last few years, making a case to support small business owners, especially women entrepreneurs.

There has been a surge of small enterprises, especially those spearheaded by women entrepreneurs. These enterprises contribute significantly to financial independence of womenfolk, employment generation, economic growth, and local development.

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6 Key Steps To Register A Small Business In India

Note: This article was published on Women’s Web on 11th July, 2023

Do you have a small business in India or the idea to set one up? Then this is for you.

India’s entrepreneurial landscape has witnessed a remarkable surge in the participation of women in recent years. It is exciting to see how the country’s thriving startup ecosystem, coupled with various government initiatives, has created a conducive environment for women entrepreneurs to transform their innovative ideas into successful ventures.

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10 Fool-Proof Tips To Find Your Entrepreneurial Niche

As the founder of an NGO dedicated to supporting women through upskilling and entrepreneurship guidance, I have had the good fortune of interacting with many inspiring individuals.

Frequently, I encounter women who display remarkable capabilities but are unsure about the direction they wish to pursue within the small business realm. They want to do something but have just not found their answers yet.

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10 Social Media Post Ideas For Small-Scale Women Entrepreneurs

As our lives are getting increasingly digitalized in all aspects, social mеdia has bеcomе an indispеnsablе tool for promoting businеssеs and connеcting with customеrs. One of the things that most small-scale women entrepreneurs ask me about during my workshops on social media is ideas for social media posts to schedule and devise their digital marketing strategies.

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Entrepreneurship Without Filters

The dark, flip side of entrepreneurship – how often do we talk about it as raw as it can be? What’s the point in glossing over something thousands go through at some point in time?!

I love how we have been hyping entrepreneurs – it’s about time we did! India’s start-up scene is booming louder than the average Bollywood blockbuster, and that’s an extremely healthy sign for us, for the economy.

But, but, but – every entrepreneur, whatever be the scale or reach of the business, knows in their heart that this journey is like trying to juggle flaming torches while riding simultaneously – exhilarating, but also a tad terrifying. One day you could be soaring high with success, the next you would find yourself plunging into the depths of doubt.

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Starting A New Business? 7 Key Points To Keep In Mind

When I had resigned from my corporate job to pursue an alternate career path almost a decade ago, entrepreneurship was not really the talk of the town.

However, the scenario has changed completely today and it is wonderful to see talks about entrepreneurship in every forum and platform. Even the Government has been coming up with numerous initiatives and schemes to support and encourage entrepreneurs. There has been an upsurge in the number of small and medium scale businesses run by women which is not just a great sign for the economy, but is also very inspiring.

As a part of my work, I have been mentoring many women on entrepreneurship and have discovered that though women have amazing ideas and execution skills, sometimes lack of direction and right guidance can hinder their growth. I have realized that a little bit of hand-holding at the beginning goes a long way in instilling confidence, clarity and an insatiable hunger in them.

Based on my interactions with women trying to establish their ventures in various industries, the most common point/query that keeps coming up during discussions is – “What are the basic and important things to keep in mind or put into place while starting a new business or venture?”

In this post, I am not going to talk about registering the business and similar tasks that are obvious and process-oriented. Rather, I will be focusing on the mental, intuitive and skill-based aspects of entrepreneurship. These points would be applicable for small/medium scale enterprises.

Starting a new business first needs a vision

Be clear about your vision because everything else follows from here.

You have a passion and you want to convert it into a profitable business. This is wonderful but it’s important to think beyond the products and services before starting itself.

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