Few days ago, while browsing through some business news articles on internet, an article titled “Savlon unveils ‘Savlon Swasth India Mission’ on Children’s Day” caught my attention. I was intrigued and read on further to know more. What I learnt was that Savlon India, an ITC personal care brand, has launched its Savlon Swasth India Mission programme to bring about behavioral change towards hand hygiene among children through engaging, interactive and fun educational initiatives in schools.
This is in consonance with Savlon Swasth India’s proposal of ‘Healthier Kids, Stronger India’. Savlon Swasth India Mission aims to boost ITC’s ongoing efforts in sanitation and hygiene education in India, which had kicked off a few years back.
The article also included a YouTube video which was unveiled by the brand to give more insight into one of its brilliant on-the-ground initiatives to promote the habit of washing hands appropriately in primary schools. This extremely innovative, unique and intelligent initiative is called ‘Savlon Healthy Hands Chalk Sticks’.
As we know, even today studying at school for many children means using slate and chalk. They use their hands to write with chalk and also to erase the slate, resulting in smearing of their palms with chalk powder. Savlon did their own research and observed that most of the children quickly wash their hands with only water which is not enough to clean the chalk residues off them. This is because in some cases access to basic hygiene is a problem and mostly, the kids feel very hungry by the time their lunch break begins so they have no patience to wash their hands properly. What Savlon has done to deal with this problem is what impressed me and blew me away totally. The way they have found a simple solution to a seemingly complex problem, in the problem itself, is sheer brilliance and a stroke of genius.
I am elated to see that brands of the stature like Savlon, who have the name, resources, reach and skills are putting in genuine efforts towards making a difference and are fulfilling their social responsibility. Through their actions, it is evident that they really care. We hear stories every day of heroes among the common citizens of our country, but it is equally important that corporate giants and the likes step up and contribute in whatever way they can to shape a better future for the Nation.